Air India considering action against Builder.ai for using brand name in unauthorized app prototype

Air India, owned by the Tata group, is considering ‘appropriate action’ against an advertising campaign by Builder.ai, in which the latter claims to have developed a prototype application for the carrier and also used the company’s name and logo. airline brand.

The airline warned flyers against an advertising campaign and warned that it does not distribute free tickets and is not responsible for the misuse of anyone’s data or personal information or any involvement resulting financial.

Builder.ai is a startup that helps entrepreneurs and businesses develop apps without the need to code.

The airline said the prototype app was made “without Air India’s involvement or consent”.

“An advertising campaign in print, digital media and OOH was launched by a company called Builder.ai. This company’s campaign claims to have developed the prototype of an app specifically for Air India,” the airlines said in a statement.

The Builder.ai ad features a QR code that links to the prototype app, in which the Air India logo and branding appear distinctly, the Tata-owned airlines claimed.

Air India response

The carrier clarified that it had not awarded any contract or given permission to the software publisher to develop an application. He also did not engage their services for any digital business, he said.

“Any data collected through this QR code/app (found in the advert) is at potential risk of misuse and Air India will not be held liable for any data misuse or financial implications in resulting,” the statement added. .

‘Surprise gift’

Meanwhile, ‘Builder.ai’ in a tweet said their “true intention” was to “surprise” the carrier with a “gift of a prototype”.

The software company requested a meeting with Air India officials and also clarified that the tickets will be “purchased and allocated” by the start-up.

“Hey #AIFly – we are heartbroken. Our real intention was to surprise you with a gift of a prototype, with love. See you again. Flights are purchased and awarded by Builder.ai, because it is our campaign …,” he said in a response to Air India’s tweet.

Builder.ai also shared a link that redirects those who click on it to the prototype app’s product tutorial. The developer has also implemented a voting option where it asks users if they think Air India should “build the app” with them or not.

Published on

February 18, 2022