Alantra of Birmingham advises ParcelHero on a major investment


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Birmingham-based Alantra advised ParcelHero, a leading e-commerce shipping platform and software provider, on securing a significant investment from US group The Firmament.

Westbrooke Alternative Asset Management partnered with Firmament as a co-investor in the transaction.

Founded by Roger Sumner Rivers, who has over 25 years of logistics technology experience, ParcelHero is a leading e-commerce shipping platform and multi-carrier shipping software provider for businesses and consumers.

The company offers national and international shipping options through the largest selection of partner carriers in the UK.

ParcelHero’s technology enables businesses of all sizes to optimize shipping costs and automate logistics processes.

Firmament’s investment will help fund the continued development of ParcelHero’s B2C software platform and new B2B capability, which will allow retailers to manage multiple carrier relationships through a single platform.

Alantra advised ParcelHero on the transaction, led by Robert Young with support from Harry Sparks.

Robert Young, Director of Alantra, said: “It has been great to support Roger and his team throughout this process. He has a really exciting vision for ParcelHero’s new B2B proposition and we believe Firmament and Westbrook will be great partners to help make that happen.

Roger Sumner Rivers, Founder of ParcelHero, said: “We are delighted to have Firmament and Westbrooke on our side as we finalize the development of what we believe to be a truly differentiated and leading carrier management platform in the world. market, available to retailers in the first quarter of 2022. Both parties are experienced in working with logistics technology companies and will be excellent partners for ParcelHero.

Ted Wong, Director of Firmament, added, “We are delighted to partner with Roger and the entire ParcelHero team to capitalize on the many favorable industry winds within the multi-shipping software industry. carriers. As an established investor in the supply chain, we are committed to providing the capital solutions necessary for the ParcelHero team to grow and further develop its technology suite. “