Truck drivers remain divided on on-board cameras. On the one hand, proponents claim that cameras can protect drivers from blame for an accident caused by another vehicle. Others, however, view them as an intrusion on privacy. But is there a happy medium?
Netradyne Product Manager Brandon Buckley joined FreightWaves NOW to offer a new perspective on Onboard Cameras, describing how fleet safety and operator satisfaction can be achieved with the right technology in place.
“A lot of what’s going on in the industry today is that drivers are used to vehicles without cameras in the cab, but all of a sudden the fleet decides to install cameras in the cab. the cabin, and it looks like they are giving up. a sense of freedom where their privacy is violated, ”Buckley said, acknowledging why some feel uncomfortable with lifelong surveillance. “I think it’s really important to focus on transparency to provide visibility into what the camera is actually detecting. “
Netradyne’s Driveri fleet security solution harnesses the power of advanced AI to identify signs, signals, pedestrians and other objects in real time to contextualize every security event. Its cameras turn visual data into performance metrics that fleets can use to reward good driving behavior and identify areas for improvement.
Once drivers are familiar with the camera lenses, adoption becomes much easier, especially when fleets use safety measures to provide safety bonuses. According to Buckley, punishment-based instruction is the most primitive form of motivation, which he noted that many in the trucking industry rely on.
He added that the most flexible and streamlined way of coaching is to empower drivers to be part of the solution, rather than targeting them for punishment. Netradyne’s mobile app allows drivers to self-train their driving by reviewing key events, video data and intra-fleet rankings.
Buckley said everyone has an innate desire to win, which is why Netradyne’s gamification of driver safety has been successful in motivating drivers to compete. The ability to see how they behave anonymously in relation to other fleet members provides drivers with a much-needed reference as to what is expected of them when hauling for your brand.
“[Drivers] want a camera that can accurately represent what they see on the roads, not only detecting the bad, but also detecting the bad, the good and every time they are compliant, ”Buckley said.
“The alternative is really to just rely on the back office and security officials to call the drivers every time they see the camera pick up anything, but it’s really not a very scalable solution for maintain the safety of your fleet, ”he added. “We really like to engage and empower the driver, giving them the tools to be successful and working with fleets to provide the right incentive as well. “
Netradyne’s fleet safety solutions have the merit of reducing distracted driving by 60%, increasing tracking distance improvement by 76% and helping 90% of fleets achieve better compliance.
Adopting such technologies does not come cheap, but it is a realistic investment given the potential benefits. Buckley said the cost of a single truck accident, minus the injuries, will cost you around $ 155,000. But that is nothing compared to what is at stake when lives are lost because safety has not been seen as paramount. The opportunity cost is worth considering.
Speaking with hauliers looking to boost their performance, Buckley said many have switched to advanced security cameras instead of other high-tech solutions such as electric vehicles. They describe it as the best thing they’ve done for their fleet because ultimately it saves lives.
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