Niti Aayog launches a Zero-Pollution initiative by encouraging the adoption of electric vehicles by delivery segment

Niti Aayog today launched Shoonya, an initiative to promote clean delivery vehicles in association with consumers and industry.

The campaign aims to accelerate the adoption of electric vehicles (EVs) in the urban delivery segment and to educate consumers on the benefits of zero pollution delivery.

Industry players such as e-commerce companies, fleet aggregators, original equipment manufacturers (OEMs) and logistics companies have stepped up efforts towards electrifying last mile delivery .

Initially, nearly 30 companies are likely to join the Niti Aayog initiative. As part of the campaign, a corporate branding and certification program is launched to recognize and promote industry efforts to transition to electric vehicles for last mile deliveries.

An online tracking platform will share the impact of the campaign through data such as electrified vehicle kilometers, carbon savings, pollutant saving criteria and other benefits of clean delivery vehicles.

Emphasizing the main objective of the campaign, Aayog CEO Amitabh Kant said, “We will promote awareness of the health, environmental and economic benefits of electric vehicles through the Shoonya campaign.”

Urban freight vehicles account for 10% of CO2 emissions from freight transport in India, and these emissions are expected to increase by 114% by 2030.

Electric vehicles do not emit tailpipe emissions, which can go a long way in improving air quality. The central government and state governments have introduced policies to provide initial incentives for electric vehicles, which will significantly reduce the cost of capital.