New updates are added at the bottom of this story …
The original story (from September 26) follows:
OnePlus has changed. It is no longer the company that never wanted to set up shop, and instead it is now. After a worldwide round trip that started in China, India and ended up in the United States, OnePlus is now back home.
Biblically, OnePlus can be equated with the prodigal son. After securing its share of the finances from Oppo (owned by BBK Electronics), OnePlus set out to forge its own path outside of China.
It started in India, establishing itself as the “flagship killer” targeting young people eager for high-end specs and features, but unable to match the prices of high-end Samsung Galaxy phones.
In addition to being affordable, OnePlus phones quickly gained traction for the clean, AOSP version of Android software. In an era when other Android skins were pretty terrible, OnePlus has become an easy choice for tech-savvy people.
But towards the end of last year, OnePlus’ overly likeable OxygenOS software took a turn that saw the introduction of a One UI-like design with OxygenOS 11. Of course, most of you don’t. were not fans of this change, but still prefer it to the old OxygenOS 10.
By then, the company had already moved away from its “flagship killer” mantra to sell real flagship phones priced in the $ 1,000 range, like the Galaxies and iPhones of this world.
Of course, the Nord device series still confirms OnePlus’ status as an affordable brand, but it doesn’t even seem like that was enough to keep co-founder Carl Pei under the company’s wings.
But it was the announcement of the summer that started the ball rolling in an unexpected direction. CEO and co-founder Pete Lau revealed that OnePlus is set to further integrate with Oppo to improve software updates.
This came after OnePlus previously confirmed its intention to switch from HydrogenOS to ColorOS for its contingent of Chinese smartphones.
And more recently, Lau announced “OnePlus 2.0,” a phase that will not only see the complete merger of the OxygenOS and ColorOS teams to create a unified operating system that runs on OnePlus and Oppo devices, but also put the company back on its feet. square.
OxygenOS may cease to exist altogether. In an interview with The Verge, Lau said the end product would be “fast and smooth” and “clean and light” like OxygenOS, while also being “reliable” and “smart and feature rich” like ColorOS.
What this means is known only to him. But I’ll tell you what I think about it. And it is that this is the beginning of the end for OnePlus as we once knew it.
As you might expect, the PR teams remain separate, which means OnePlus still intends to sell its brand as it is. Oppo will also continue to do its job as usual.
But there is a catch. There have always been similarities between OnePlus and Oppo products. Of course, they deny all of this, but we all know that most OnePlus phones are generally “inspired” by certain Oppo phones.
In addition, OnePlus and Oppo are both owned by BBK Electronics, which also owns the Vivo and Realme smartphone brands. This makes BBK one of the biggest names in the smartphone industry, but still no bigger than Samsung in the West.
The Western market, or the United States to be more precise, is one that every smartphone brand wants a piece of, no matter how small. But Chinese companies have had to stay away due to various regulatory and privacy concerns.
Certainly, it is possible that the folks at BBK have seen OnePlus, which over the years has managed to gain a foothold in Western markets and has no flaws like Huawei and other Chinese suppliers, as the perfect tool to push Oppo , the sole shareholder, in a market that has so far remained untouchable for the Chinese company.
OnePlus is partly like the prodigal son. After Oppo’s funding (BBK), 1+ set out to forge their own path outside of China via India, the EU, the US and now their son is back home, but unlike to the biblical type, 1+ came home with a big prize for mom and dad: The American market!
– Top marks (@Buginian) September 24, 2021
Unlike the prodigal son, OnePlus came home with good news for his “parents”. Not only did the company succeed in penetrating the US market, but it also made deals with operators, which even Huawei failed to achieve.
The recent OxygenOS-ColorOS integration appears to be the latest piece of what could have been Oppo’s plan to enter the US smartphone market.
In the future, OnePlus devices will not only be inspired by Oppo in terms of hardware, but also software. This means that people in the United States will technically buy Oppo devices customized for this market.
But given its Chinese origin, it remains to be seen how long the U.S. government will continue to do business with OnePlus before it leaps in. Probably only a matter of time.
[POLL] Following the OxygenOS-ColorOS merger, do you think OnePlus has been Oppo’s long-term plan to enter the US market?
Vote below and read our opinion piece here: https://t.co/G3sTKtcL08
– PiunikaWeb (@PiunikaWeb) September 26, 2021
Update 1 (October 03)
Survey results are out. An overwhelming majority (over 92%) agreed that OnePlus was Oppo’s long-term plan to enter the US market. In case you missed the poll, you can always share your thoughts in the comments section at the bottom of this page.
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