Physical security software publisher Genetec strengthens ANZ distribution team – Security



Catherine Tirto (Genetec)

Canadian physical security software provider Genetec has appointed a new channel sales specialist for Australia and New Zealand in an effort to expand its presence in the region.

Catherine Tirto, formerly of Hills, has been appointed to this role, under the leadership of Djeffri Setiawan, recently appointed Director of Sales for ANZ Channel.

Tirto’s most recent role at Hills was as a Licensing Procurement Specialist, responsible for overseeing all licensing processes and liaising with vendors.

The duo will be responsible for growing Genetec’s partner ecosystem across the region, the company said in a statement.

“Our goal in 2021 has been to build a closer and deeper relationship with the ANZ channel and I am delighted to welcome Catherine to our growing ANZ team,” said George Moawad, National Director of Genetec ANZ.

“Since adopting a direct distribution strategy at the end of 2020, we have gained significant momentum in our channel sales business and this new appointment will further expand our capabilities. “

Prior to his current role at Genetec, Setiawan was responsible for channels and alliances for telecommunications operator Nexthop.

He also previously worked for Hills in several roles, most notably as General Manager of IT Products.

Both Setiawan and Tirto have also held positions at Lan1, Setiawan as Channel Account Manager and Tirto as Account Assistant.

“Djeffri brings a vast knowledge of channel management to the table and it is extremely exciting to have such an energetic and customer-focused person as our very first Channel Sales Manager,” Moawad said upon appointment. by Setiawan.

“We will look to Djeffri to accelerate the momentum we have gained since the unveiling of our direct distribution strategy at the end of 2020.”

Upon his appointment in April, Setiawan said, “I look forward to using my rich experience in the ANZ market to expand and deepen the distribution relationships for Genetec.

“We have a reputation for introducing the best security solutions on the market and I am delighted to be part of their growing local team. “

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